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Twitter #music Released for iOS

Twitter #music Released for iOS

When I first heard that Twitter was entering the music, I was quite confused. I imagined using a music service like Spotify but instead with Twitter branding. It is actually very different then your typical music streaming service.  I mistook Twitter #music as for a music streaming service but instead it is a “fresh approach to finding new music by using Tweets and follows to power discovery.” Let us take a closer look at what Twitter has to offer and see exactly how they differ.

Music streaming services like Spotify, Pandora, Slacker, and others in a nutshell grants you access to a portfolio of music depending on your subscription (Paid or Free). You are able to shuffle through music that you enjoy listening to or you can go out and find something new. Twitter #music primary function is to discover music then stream it. I understand now that Twitter is using #music to make users spend more time on Twitter by having them engage on the music they like. Even though you can stream music, you actually need a premium Spotify or Rdio (Free) account to stream the entire track. If you do not have either, it will automatically play the preview from iTunes.

As mentioned, before Twitter’s focus is to recommend music and they do that by pulling data across Twitter and your followers to give you the best recommendations. They organize this data with four simple tabs: Popular, Emerging, Suggested, and Now Playing.

Twitter does a nice job-integrating band & artists Twitter profiles allowing fast actions to tweet & follow. Unfortunately, after listening to a song from a curtain artist it does not create a “station” or playlist to continue the music playing. Instead, it plays the next trending song even if it is of a different genre. I have seen it go from Blake Shelton (Country) to Lil Wayne (Rap).

If you use Twitter quite a bit then this is a great companion application. My personal account where I follow a handful of people renders #music useless since I have no data for Suggested & Now Playing tab since those are based on data from people I follow. #music is a nice service to discovery new music, see what popular, and to find out what your followers enjoy listening to. It adds a nice social aspect if that is what you are looking for. If you thought you were going to replace your music streaming service, you are in for a disappointment unless they change it in a future update.

Available on iTunes

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