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Tim Cook : " Today's victory is about the values"

Tim Cook : " Today's victory is about the values"

 

After yesterdays big court battle between Apple and Samsung Apple CEO Tim Cook sent a memo to all Apple corporate employees. The statement is on the same lines as the statement released earlier from Apple’s Head Of PR Katie Cotton but the memo includes  a personal perspective on things. It is also worth being aware that yesterday ( August 24th) Tim Cook was celebrating his first year as being Apple CEO.

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.

Tim

 

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