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New Apple TV To Be Released At September 10th Media Event

New Apple TV To Be Released At 09tember 10th Media Event

Apple officially announced the September 10th media event in which they are widely expected to release two new iPhones including the cheaper alternative, the iPhone 5C and also the next generation iPhone 5S.

We reported earlier this week that Apple stores are preparing for three new products and today is has been reported that that third product maybe the next generation Apple TV.

Their is not much evidence behind this claim made by GigaOM but it does seem to be fitting for the time as Apple has chosen to refresh previous Apple Tv’s every 377 days which means the next refresh is well over due.

  • On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
  • On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
  • And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.

The Apple TV has been quite hard to find over the last couple of months with stock running low in many countries, this is the normal lead up to a new product refresh.

Before everyone gets really excited this is not the Apple TV screen which has been rumoured for the last 18 months but a refresh to the set top box. It will be interesting to see what Apple have planned with the set top box market becoming more and more competitive.



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