Edit: After half day, my wife’s Mac started having the same problem. I have then applied the solution that I found in the Apple
Netflix User Profile Feature Available On Apple TV
Twitter reports have come into to suggest Netflix have activated User Profiles on Apple TV and other platforms. This means we can be seeing personalised recommendations on one account.
This report has come ahead of a planned launch in August whereby users will be able to access individual profiles while using a shared account. Netflix announced its personalised user profiles at E3 earlier this year which gave some users earlier beta access. Each family user can have customisable avatars, profiles and recommendations, showing off Netflix’s new ‘personalised’ features.
The system has been launched on Apple TV and will apparently show up after setting up profiles on the DVD service. Here after, you will be given the option of selecting a profile as you enter Netflix.
However, at this time, users do not have the ability to edit profiles, i.e, change the avatar, only one avatar will appear on the user who original set up an account. Furthermore, users cannot add additional users/profiles yet.
Netflix commented on the situation by saying that the official release will come to users “later this summer”, yet allowing individual profiles to be set up on the web and then accessed on the Apple TV.
We expect to see this service rolled out on all platforms by “later this summer”.