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iTunes Sales Down 13% This Year After Beats Acquisition

iTunes Sales Down 13% This Year After Beats Acquisition

Sales from Apple’s iTunes Store have fallen significantly thus far in 2014, helping to push forward the company’s alleged plans to revamp the recently acquired Beats Music and make it part of the iTunes brand.


Sales from Apple’s iTunes Store have fallen between 13 and 14 percent so far this year and that’s much worse than last year, when global revenue from music downloads fell 2.1 percent.

This has reaffirmed an earlier rumour claiming that Apple may be looking to end the Beats Music brand, and instead repackage the service it acquired as part of a $3 billion acquisition of Beats earlier this year.

It’s been said that the branding change would more closely align the property with Apple’s other first-party offerings, such as the iTunes Store and iTunes Radio.

The acquisition of Beats Music represented Apple’s entrance into a key subscription market where iTunes Store downloads and iTunes Radio streaming service did not compete.

The subscription Beats Music service allows on-demand streaming of tracks and albums, as opposed to the randomized nature of iTunes Radio.


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