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How is MAC Tackling Competition

How is MAC Tackling Competition

As the owners of MAC, Apple has enjoyed a reputation for being great leaders in the field of computer technology both hardware and software and for coming out with sophisticated easy to carry communication and entertainment devices like the iPhone and iPod. These two have for quite some time enjoyed a monopoly in the world market. This has helped them to market these products at very high prices beyond the reach of quite a lot of people. However, MAC’s reach being worldwide marketing iPod and iPhone has not faced any serious problem till some time back. With the introduction into the market of Verizon iPhone, MAC is now facing some sort of competition. AT&T as the producers of iPhones, for MAC, is now in the position of having to adopt new strategies to keep intact their market share of iPhones.

Users of iPhones stand to benefit by the competition and with several incentives being offered by both MAC and Verizon. Incentives will help in keeping the prices remain unaltered and the user has the net benefit because of the incentives. The growth of MAC to phenomenal heights has pushed up their share prices continuously and the expectation is that the rise will continue. With continuous innovation and improvements that MAC plans avail the time the increase in the share prices is not surprising at all. The market is awaiting the announcement from MAC the new improvements are before the year is out.

MAC computers again had enjoyed a sizable market presence all along and MAC’s market share is only expected to grow in the future. Higher prices for MAC computers have not affected their market share. You may be under the impression that the higher prices will result only in limited market of people who can afford them. However, MAC has capitalized on other product qualities to remain in the forefront of the hardware industry. In fact, basic aspects which a user expects for any product on which he makes a high investment to be giving a long period of service of superior performance. Satisfying this requirement to the full MAC has managed market their product at the prices they have fixed. With computers having become a necessity for everyday life of an average man, the demand for MAC computers is only expected to increase in the immediate future. With their development of software people will be happy to work with MAC. MAC has as a general policy is coming out with newer computer models having more diversified applications. Competition therefore is effectively met with improvements in the product.

MAC has been enjoying a predominant position in the market for laptops with its MacBook and MacBook Pro. Their prices have remained a little higher than other brands, the difference has been minimal and MAC fans have stuck to their favorite laptops. With the intended reduction in price the market can see only see quantum jump. The MacBook that so far has received little attention in the matter on innovation is now scheduled to come out in newly upgraded model. The effort has been to make them smaller in size but more powerful. What is most welcome to the user is the plan to substantially reduce the price. What Mac has been missing so far in the laptop industry is a product at entry level. This lacuna is soon to be removed and it will give tremendous boost to MAC’s share in the laptop market.

Software development has also received greater attention because of the domination of Windows. With the growth of the market by leaps and bounds MAC can certainly benefit from this development. MAC has always been in the forefront of news when it relates to computer hardware and Apple has enjoyed this position all along. Recent events however have been a dampener on MAC’s enthusiasm for pushing the hardware into the market more and more. The setback has come in the form of MAC products being replicated and the consequent legal action that MAC had to take. Pending disposal of the case by the court the replicator company has been continuing to bring with its copied models. The replicator has his own arguments on legalities like regulations on monopolies. You can expect MAC to come out again in full blast after it wins the case in the court.

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