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Good Bye MacWorld Hello iWorld –

Today Macworld Vice president and general manager , Paul Kent said:

“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products” The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience. We have a great core audience, but there’s a great opportunity to evolve the event.”

He then went on to say even though the name had changed to the ever growing fan base of other iDevice’s the expo will still be mainly mac based. If you want to head over to San fransico on January 26th.  You can now register here.

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