Edit: After half day, my wife’s Mac started having the same problem. I have then applied the solution that I found in the Apple
Development, Innovation, and New Products of MAC
MAC is a name which is synonymous with computers, communications, entertainment etc; during the last 50 years or so. No other product has conquered the world so fast and as thoroughly as the computer. As a pioneer in the development of the computer hardware and associated hardware MAC has a pride of place. The computer and internet together have made the world smaller brought closer peoples of various regions, nationalities and culture together. Perhaps, no other gadget in the entertainment world has caught the imagination of public as iPod. Similar is the case with iPhones in the sphere of communications. MAC in collaboration with AT&T has been enjoying the growth of its products all over the world especially since there is no competition from any similar products. Sticking to MAC’s norms of high quality, iPhones and iPods have been marketed by MAC at prices fixed by them without being challenged.
One great thing about MAC is that they have never been complacent when it came to producing and marketing their products. Continuous innovations and improvements have remained top priorities with MAC. This will be evident to you, if you compare the first iPod from MAC to the present day model. To innovate and improve is a continuing urge and you may expect more improvements to come out in the last quarter of this year. This push has become more intense after Verizon brought out their iPhones. It was expected to lead to some sort of price war but MAC has managed to tackle the problem in its own way, without reducing the prices of its products. BY offering incentives to the buyers MAC has maintained and is hopeful of maintaining its lead in the market.
MAC computers already enjoy a sizable share in the market and the company is hoping to increase its share in the near future. In the last 10 years or so have seen a steady growth and this growth will be maintained. Higher prices have not been deterrence for the marketing of MAC computers. The perception that MAC is targeting only the moneyed class has been proved wrong. MAC is aware that price though important is not the sole criterion for anyone buying the product. By making improvements in the functionality and durability MAC computers have remained a preferred choice among many users. Besides, MAC is introducing various models for varied applications. With their own software development, the combination makes the potential customers go over to MAC computers. Software is also playing a key role in MAC’s development activities in the future.
MAC software has to be on collision course with Microsoft Windows. MAC has avoided such a course and has taken a parallel path for its own growth. It is realized that market for software development is immense and there is enough space for development companies to coexist and flourish. MAC has the key slogan of development and as a result has attracted many qualified, experienced and competent technical personnel to work for them. This has helped in many people switch over to MAC hoping for better technical assistance and innovative features. MAC that has a sizable share in the laptop market has not rested on its laurels. Innovations and improvements have resulted in smaller laptops but more powerful. By fixing the prices at affordable levels MAC has been successful in keeping its market share. The endeavor has been to reduce the price so as to enter entry level arena.
MAC has remained in the forefront of computer industry by sheer force of its development policies, to take care of more and more varied customers. MAC services are available in all parts of the world and the company has maintained a tremendous name worldwide for improvements in their products all the time. The result has been mixed, one positive and the other not so good. The positive result has been the steady rise in the market value of MAC shares and every new improvements in products brings is an immediate rise in the share value. That is happy news for MAC shareholders. The not so good news has come in the form of a company copying MAC products and having the temerity to suggest that they are only breaking MAC’s monopoly which is against regulations. MAC has filed a case in the court to counter the issue. The matter is being fought legally and MAC has having a temporary setback but it is expected to bounce back.
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