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Couching the Demand of Macbook Air

Couching the Demand of Macbook Air

Although, it has been a month’s long time since the introduction of the new MacBook of the Apple Company, the Thunderbolt MacBook Air, the Company still founds itself to be incapable of meeting the broader demand for the latest MacBook version which are found to be listed at prices that are far above the MSRP that are prevailing on at least one of the biggest e-commerce sites.


Four weeks ago after the release of Sandy Bridge MacBook Airs, those people with are familiar with the issue, reports that the Apple Inc. has resulted out to unable to properly equip its indirect reseller channels with any of the significant inventory of the more widely accepted 13 – inch models. These claims had a strong support of the Mac Price Guide of the daily reports which have turned out to be consistently available at any reseller of the Apple products inclusive of the Amazon.com.

Instead, the largest online retailing store is undergoing a practice of promoting the stocks through stores that are directly affiliated with it and having a price tag of $200 – $300 above the MSRP more dependently on the transacting day. Defining this situation with an example, Amazon is currently pricing a 13-inch MacBook Air having a hard drive capacity of 128GB at $1,549 which is $250 higher than the retail price.  Moreover, the 256GB version of the Air brand was listed at $1,850 which was 1,799 the previous day.

As a result, the remaining resellers of the Apple Company reported a shortage of stock of either of the models which excluded MacConnection and MacMall. These two exceptions showed a first time availability in the market for both of the MacBook Air models. On the other the Best Buy, who is the retail partner of the Company nationwide, marks that the 12GB MacBook model has been Sold Out on the Internet and not a single catalog entry of the 256GB model has been reported which indicates that the receipt of the stock in order to sell online is yet to be taken.

An interesting fact that is worth mentioning here is that early reports of the new Air version was quite similar to the 11.6 – inches models which suggests that the company might have underestimated the demand for the natural MacBook Air model. Shortly speaking, the company has proved out to be unable to meet the growing demands of these Airs for its direct channels.

During the waiting sessions of the resellers, the online store of the Company continues to list down all the available MacBook Airs. These models are ensured to be delivered within a time limit of 1 day. Alike the iPads of the same company, the MacBook Air is also considered as a trendsetter in the industry of computer technology as it is seeing the era of selling out thousands of units which are stimulating the cut throat rivals’ to compete in the overdrive.  On the part of the Intel Inc. the release of the $300 million Ultrabook accumulate funds in order to make an investment in those companies which are in the practice of adopting a whole new set of guidelines to the Ultrabook which have been formulated in such a manner that the results are quite similar to the Apple’s MacBook Air.

Moreover, the other PC makers which are equal partners of the PC makers such as the Hewlett-Packard and Asustek Computers have struggled a lot to match the Apple’s MacBook Air price after calculating their own bills of the material used and the cost incurred on the manufacturing process. News says that they would not be able to match the Apple’s pricing level all over the year; the PC makers have filed out a request to cut down the price of the Ultrabook processing units so that they can also reduce the cost incurred on the designing process. However, Intel Inc. denied the request and shed out the price range of 20 percent only.

Another, aspect on which the PC makers are confronted with serious competition is the manufacturing of the unibody metal notebook chassis. The Air production, have caused a shortage of CNC lathes which are used to produce aluminum closures. This shortage have made the PC makers search aggressively an alternative which is not only affordable but, can be easily crafted into any form of plastic.

The success of the MacBook’s latest version underscores the consumer’s ability to pay out the premiums so that the faults of the previous models are covered. Rumors also indicate that a 15-inch and 17-inch notebooks are also piled up in the year’s plan which will provide more market share to the Apple’s latest release.

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