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Autodesk, other developers making life easier for MAC users

Autodesk, other developers making life easier for MAC users

With developers releasing a wide range of designing and scheming software exclusively compatible with different versions of MAC OS, Year 2011 has been a golden period for MAC users so far. Autodesk in particular has been leading their way, and only last week it released a lengthy series of most up-to-date AutoCAD software, both 2D and 3D. With AutoCAD 2012 included in the range, MAC is now on an advantage when compared to other Operating Systems.

As hinted in the title, things were far worse for MAC users’ couple of years back. Getting drivers and latest software was one grim task. Most developers were rather interested in working for other more eminent OS like Windows. However, with increasing marketing awareness, developers got to the trick of focusing on the untargeted yet productive spots. According to recent reports, there are around 75 million users of MAC Operating system, and a large percentage of these would be in need of the highly preferred AutoCAD software. These MAC users, who have been accustomed to the distinctive user interface of MAC, often feel ill at ease and edgy while switching to other OS like Windows to meet their AutoCAD requirements. Being ‘grown up’ on a MAC PC, they would certainly love the idea of latest AutoCAD software on their PC. Although there were already quite a few developers producing these software for MAC users, but then these were not as updated and study. For the very same reason, architecture companies in most parts of the world opted for other Operating Systems. However things started changing this year. Gratifying this dynamic need of a mammoth amount of users could be far more profitable, and software developers got to the point a tad too late, says marketing experts.

Quite fascinatingly, the profits’ revenue of Autodesk has been on quite a high trend this particular year. The director of Company has attributed this upturn to its decision of developing AutoCAD software for MAC OS. In his latest press release, he seemed particularly content with the response by its customer base. Mammoth amount of software copies have already been sold and still counting. Although other developers too have produced AutoCAD software with similar specifications, Autodesk has been a far more renowned and reputed developer all around the globe. This is the core reason for the huge proclivity of the software.

On a darker side though, these software are yet to hit the global market. Although the official release date on worldwide basis is set to tomorrow, August 19, people fear that it could take several weeks before these are freely available in the market.  Most of these software are released by the regional wings of the developers, e.g. Autodesk USA.  So the products unveiled in specific part of world would only be restricted to the market of that particular country. Most of these AutoCAD software are released by Autodesk Australia and Autodesk USA. So the customer based in Australia, New Zealand and USA ONLY could get their copies legally. “Worry not, this is just for the time being, and they would in the global market very soon”, says again the Director of the Company. True that, this is one of the many marketing strategies to first issue the copies in the restricted market, and then accordingly augment their market share.  Quite interestingly, these software are ‘trending’ on web these days as people look to get their copies soon and ‘free of cost’.  But to their utter disenchantment, these software couldn’t be downloaded from Web as well. The official Website would be offering these soon, but you need to make the payment via credit card, and there is little likelihood that you could get it as freeware. Autodesk has also done a great deal of work to prevent of counterfeiting of their software.

According to business reports, this recent range of software by Autodesk is high on demand, and hence no probabilities of seeing any drop in the prices. To most consumers, and almost all its competitors, these software in general, and AutoCAD 2012 in particular are unfairly over-priced, exploiting the deprived customers. The current price is around 900 USD for USA users, and equivalent in other currencies.

 

 

 

 

 

 

 

 

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